Playfair Display
A high-contrast Didone. Carries the display line and the numerals on a listing sheet.
400 – 900, roman and italic
Brand Creator
A brand, set properly.
Five levels. Three logo slots. Eight guide pages.
Brand Creator holds your identity as structured data rather than a PDF nobody opens: palette, typefaces and logo files kept in parallel digital and print sets, chained from the franchise mark down to your own name. The platform's AI tools read from that record, so the colour is the colour and the voice is the voice.
Specimen one · the palette
Primarycolors.digital.primary
Secondarycolors.digital.secondary
Tertiarycolors.digital.tertiary
Graycolors.digital.gray
Inkcolors.print.primary
Groundcolors.print.gray
A brand record keeps two colour sets, not one. The digital set is what a listing site, an email and a social post read; the print set is what a postcard reads, because a screen value and an ink value are not the same value. Each set holds primary, secondary, tertiary and gray, in hex, RGB or CMYK. Change one, and everything downstream changes with it.
Specimen two · the scale
Set once, applied everywhere
Section heading
Subhead, still serif
The lead paragraph, which carries the argument
Body copy, set at the measure a reader can hold
Label and caption
Sizes are the ceiling of a fluid scale: each step shrinks with the viewport and stops at a floor, so a headline never widens a phone and a caption never drops under fourteen pixels. A generated kit carries its own scale in the typefaces slot, with primary, secondary and tertiary held separately for screen and for print.
Specimen three · the pairing
Lato
A humanist sans for running text. Wide apertures survive being printed small on a door hanger.
300, 400, 700
Noto Sans
The interface face. Broad language coverage, which matters once a listing crosses a border.
400, 500, 600, 700
Set here in the three families this page itself loads, which is the honest thing for a specimen to do. Your kit is not restricted to them: typography comes from the Google Fonts library or from a font file you upload, and the pairing you settle on is stored on the brand rather than reselected in every tool you open.
Specimen four · the lockups
Marlowe
Marlowe
Marlowe
Marlowe
The canvas generates lockups as a set rather than one at a time: a horizontal arrangement, a stacked one, a badge, and a wordmark with no mark at all. Each is filed into its own slot, digital and print, as SVG, PNG or JPG, so the email signature can take the horizontal file and the yard sign can take the stacked one without anyone rescaling anything by hand.
Specimen five · the hierarchy
- BrandbrandThe franchise or network mark. Root of the chain, no parent.
- BrokeragebrokerageThe company operating under it.
- OfficeofficeA local branch with its own positioning.
- TeamteamA group identity inside the office.
- UseruserYour own brand, which inherits everything above it.
Real estate rarely has one brand. It has a franchise mark you are required to carry, an office identity, sometimes a team, and your own name, and a yard sign needs a different combination from a business card. All five live in one table, each row naming its level and pointing at its parent, so a brokerage can read every personal brand beneath it in a single query and an agent can stay compliant without keeping four sets of files on a desktop.
The guide · eight pages
- Cover
- Logo usage
- Colour palette
- Typography
- Voice and tone
- Imagery
- Layout
- Don'ts
Pick the pages you want and the guide builder renders one frame each, lays them out at A4 on the canvas, and exports the set as a single PDF. It is the document you send a printer, a franchise compliance officer, or the designer doing your next campaign, and it is generated from the same record the software uses, so it cannot drift away from what the tools actually apply.
Two ways to start
Bring a brand, or ask for one.
You already have one
Upload the guide, the logo files and a few pieces you are proud of. The import reads back colour specifications, the typographic hierarchy, logo usage rules such as clear space and minimum size, and the voice the writing is already in. You confirm what it found before anything is saved.
- Brand guide PDF
- Logo files
- Example materials
- Colour specifications
You do not
Describe the market you work, the clients you want and the register you want to speak in. The canvas returns logo concepts, a palette, a typographic pairing and written voice guidelines as editable frames, so you are choosing between real options rather than approving one.
- Logo concepts
- Palette
- Typography system
- Voice guidelines
- Guide PDF
What reads it
A brand kit is only worth the trouble if something downstream obeys it. Once the record exists, the writing tools take the voice, the print pieces take the print colour set and the logo files, the social post modes take the digital set at the aspect ratio each network wants, and presentations and listing sites take the whole thing. A branding project can be attached to a listing, a product or a service you own, so the work stays with the thing it was made for instead of in a folder.
There is also a teardown mode, which points the same analysis at someone else's material and returns a spread covering their typography, palette, voice, packaging and ad concepts. It is the fastest way to work out why a competitor's listing presentation feels more expensive than yours.
Colophon · what it costs
There is no subscription and nothing to cancel. Credits are the platform's unit of payment, one credit is one cent, and you buy them when you need them.
Creating a brand and filling its palette, typeface and logo slotsFree
Background removal, upscale, crop, eraser8 image credits per call
Generating imagery, logo concepts or a guide pageCredits, priced per generation
Video on the canvasQuoted in the inspector before you generate
Set in Playfair Display and Lato. The marks on this page are drawn, not borrowed: no franchise or brokerage logo appears anywhere on it.
