Thirteen tools, four ways in.
Everything below reads and writes the same listing record, the same contacts and the same credit balance, so nothing has to be exported from one tool to reach another. There is no single front door, which is deliberate: take the cut that matches the question you arrived with.
Featured
Where most people start, and the one thing here that has no equivalent anywhere else.
By the job it does
The whole suite, in the order a listing passes through it. Every entry is a page; every page is a working product.
Write it
The copy, the campaigns and the identity all of it inherits.
- AI photo descriptions Listing copy written from your photos, plus a caption for each image.35 credits
- Email campaigns Describe the email in plain language; get back table-based HTML that survives real email clients, merge fields and unsubscribe link already in place.11 credits
- Brand Creator Upload an existing brand guide and have it read, or generate one. Brands stack four levels deep, franchise to office to team to personal, and every tool downstream applies the right one.Credits
Publish it
Where the listing actually goes once it exists.
- Property sites Every listing gets its own site on an address-based subdomain, carrying RealEstateListing structured data, with one-click password protection for pocket listings.Metered daily
- Social media feed One video tour, re-encoded and reframed for each network rather than letterboxed, with captions written to each platform's voice.Credits
- Print designer Print-ready CMYK PDFs at 300 dpi with bleed already added, then quoted with shipping before you commit to a run.Pay per piece
- Listing games Publishing makes a listing game-eligible automatically. Sellers approve or decline separately from your own per-game toggle.Included
Capture it
Turning attention into a contact with a name on it.
- Open house tools QR sign-in that records coordinates and time, so you know the visitor stood in the house. Confirmation, reminders, a post-event survey and a follow-up written from the answers all fire on their own.Included
- Agent leads Buyer and seller leads priced by age: under a day is hot at double the cold rate, one to seven days is warm at one and a half.Pay per lead
- Mortgage leads The same pool read for financing intent. Exclusivity is held per mode, so a lender buying a lead outright does not take it off the board for agents.Pay per lead
Know it
The research half: what a property is worth and why.
- Global Property Search Global listings free and unlimited. A deep record on one of 160M+ United States properties returns valuation, tax records, sales history and comparables.Free / 175 credits
- AI property analysis Valuation, comparables and market trend for one address, returned as a confidence-scored low, mid and high range rather than a single number, exported as a branded PDF.Credits
- Listing reports Branded reports on a listing, assembled from your own data and exported as a PDF you can hand to a seller.Credits
One listing, and the rest of it follows.
- 01
One listing record
Address, photos, price, details. Entered once, and nothing below asks for it again.
- 02
The marketing derives from it
Descriptions in six formats. A property site on its own subdomain. Print and campaign templates ready. The listing enters the games.
- 03
Leads arrive against that listing
Open-house check-ins, site enquiry forms, campaign replies and game enquiries all land as contacts attached to the property they came from.
- 04
The pipeline updates itself
Contacts land in the kanban, inbox scanning finds the related email threads, and one analytics view counts all of it.
None of that is an integration you configure. The tools are reading one record, so the marketing, the enquiries and the pipeline are already describing the same property.
By where the lead comes from
Five of the thirteen produce contacts out of your own marketing. Two sell you contacts produced elsewhere. Both are here, and they are not the same thing.
Leads your own marketing makes
The contact arrives already attached to the listing that produced it.
- Property sites Indexable pages with an enquiry form routed to you and tagged to the property.
- Open house check-in A verified contact for everyone who scanned the code at the door.
- Email campaigns Replies and clicks come back to the list you already own.
- Listing games A player who liked the property enquires from inside the round.
- Your feed and profile People follow the agent, not just the listing, so the audience survives the sale.
Leads you can buy instead
Useful while your own surfaces are still warming up. Age, property type, price range, timeline, view count and purchase count are all visible before you spend anything; the name and number unlock after.
By what it costs
One credit is one cent, so every figure here is checkable arithmetic rather than an adjective.
OpenLuxe is not an MLS and does not provide MLS or IDX access. Global Property Search draws on public listing sources and licensed property data, and sits alongside your MLS membership rather than replacing the access that membership gives you.
Credit prices are what a generation costs today. Print and lead prices vary by piece and by lead, and both are shown before you commit.
Start with one of them.
Most agents begin with descriptions, because it needs nothing set up first: upload the photos you already have and read what comes back. The rest of the suite is waiting for the listing you write them for.
