For marketers

Test the ad before you spend the budget.

Media is the moment guessing gets expensive. Run the creative past the exact audience first and watch who stops, who believes it, who shares it, and who actually clicks.

Test a creativeSee the funnel
Ad exposuren = 1200

Would you stop scrolling? Would you click?

Would click 18%Stopped to look 34%Scrolled past 48%
18%would tap through
  • J
    Jordan M.26, scroll-native, skepticalScrolled past

    Looks like an ad, sounds like an ad. My thumb already moved.

  • D
    Dana K.41, busy parent, high intentWould click

    The "weekend back" line got me. I tapped to see the price.

  • S
    Sam R.33, brand-loyalGlanced

    Stopped for the visual, but I already use a competitor. Not switching off a six-second clip.

The exposure funnel

Watch the drop-off, one step at a time.

A real person does not "see your ad and convert." They glance, doubt, maybe believe, occasionally tell a friend. The simulation walks every viewer through that sequence so you can see exactly where the creative loses them.

Saw it
100%
Paid attention
38%
Believed the claim
22%
Tapped through
18%
Would share it
6%
The behavior model

Your ad meets seven kinds of skeptic.

Every simulated viewer carries a behavior profile: how much they attend to advertising, how much they doubt it, how loyal they are, how swayed by peers, how price-driven, how drawn to the new. The same creative lands differently on each. You see which kind you are winning, and which you are losing.

Attention

Some give an ad a second look. Most never do. The creative has to earn the glance.

Skepticism

High-skeptic viewers assume every claim is inflated until something proves otherwise.

Impulsivity

Some act on the spot when something lands. Others research for a week. Pace the ask to the person.

Brand loyalty

A loyal customer of a rival will not switch for a clever line. A six-second clip rarely moves them.

Peer influence

Some buy what their feed buys. For them, social proof beats the product claim.

Price sensitivity

The deal-hunter reads past the hook straight to the number. Lead with value or lose them.

Novelty seeking

Early adopters reward the new. Everyone else needs the familiar before they trust it.

A / B before the spend

Kill the loser for free.

Run two hooks against the same crowd. The winner is obvious before a cent of media moves.

Variant A

"Meet AuroraBot Mini."

14% would click

Variant BWinner

"Get your weekend back."

23% would click

Variant B beat A by 9 points on click intent. Run B, kill A, and you never paid to learn it.

Brief, simulate, then spend.

Put the creative in front of the audience that will actually see it, and walk into the media buy already knowing what works.

Test a creativeSee the full engine