Organizing Contacts with Tags

Updated October 26, 2026 175 views

Overview

Tags help you categorize and filter contacts by type, status, source, or any criteria meaningful to your workflow.

Accessing Tags

Desktop

  1. Navigate to Contacts
  2. See tags in the left sidebar
  3. Or open any contact and view/edit tags

Mobile

  1. Tap Contacts
  2. Tap Tags filter at top
  3. Or open contact and tap Tags section

Desktop View

Tag Sidebar

  • List of all tags with contact counts
  • Click tag to filter contacts
  • Color-coded for quick recognition
  • + New Tag at bottom
  • Drag to reorder

Managing Tags

  1. Click ⋮ next to tag name
  2. Options: Rename, Change Color, Merge, Delete
  3. Deleting tag removes from all contacts
  4. Merge combines two tags into one

Applying Tags

Single Contact:

  1. Open contact
  2. Click + Add Tag in tags section
  3. Select existing or create new
  4. Tags save automatically

Bulk Tagging:

  1. Select multiple contacts (checkboxes)
  2. Click Bulk Actions → Add Tags
  3. Select tags to apply
  4. Confirm

Tag Colors

  • Choose from preset colors
  • Custom hex colors available
  • Colors shown in lists and filters
  • Help visual categorization

Mobile View

Tag Browser

  • Full-screen tag list
  • Tap tag to see contacts
  • Tag count badges
  • Search bar at top

Managing Tags

  1. Tap Edit in tag list
  2. Tap tag to rename or change color
  3. Swipe left to delete
  4. Drag to reorder

Applying Tags

Single Contact:

  1. Open contact
  2. Scroll to Tags section
  3. Tap + to add tag
  4. Select from list or create new

Quick Tagging:

  • Long-press contact in list
  • Tap Add Tag in menu
  • Select tags
  • Done

Touch Actions

  • Tap tag: Filter contacts
  • Long-press tag: Edit options
  • Swipe left tag: Delete
  • Drag tag: Reorder

Tag Strategies

By Contact Type

  • Lead
  • Client
  • Past Client
  • Vendor
  • Agent
  • Personal

By Source

  • Website
  • Referral
  • Social Media
  • Open House
  • Cold Call
  • Import - [CRM Name]

By Status

  • Hot Lead
  • Warm Lead
  • Cold Lead
  • Under Contract
  • Closed
  • Nurturing

By Interest

  • Luxury Buyer
  • First-Time Buyer
  • Investor
  • Seller
  • Renter

Smart Tags

Auto-Tagging Rules

  1. Go to Settings → Contacts → Auto Tags
  2. Create rule: "If [condition] then add [tag]"
  3. Conditions: source, field value, activity
  4. Applied automatically to new contacts

Example Rules

  • Lead from website → Tag: "Website Lead"
  • No activity 30 days → Tag: "Needs Follow-up"
  • Purchase complete → Tag: "Client"

Filtering with Tags

Single Tag

  • Click/tap tag to filter
  • Shows only contacts with that tag

Multiple Tags (AND)

  • Hold Ctrl/Cmd and click multiple tags
  • Shows contacts with ALL selected tags

Exclude Tags

  • Click Exclude option on tag
  • Hides contacts with that tag

Tips

  • Keep tags consistent (avoid "buyer" and "Buyer")
  • Merge duplicate tags regularly
  • Use colors meaningfully (red for urgent, etc.)
  • Review and clean up tags monthly
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