Retail Cashier Desk Setup
Build your email list by capturing customers at the point of sale.
The Checkout Opportunity
Customers at checkout are:
- Already engaged with your brand
- Making a purchase decision
- More receptive to offers
- Easy to capture
iPad Placement
Counter Position
- Customer-facing side of counter
- Easily reachable without stretching
- Visible but not blocking transaction
- Secure mounting recommended
Stand Options
- Swivel stands for easy interaction
- Fixed mounts for security
- Countertop or edge-mounted
- Cable management for clean look
Cashier Script
Train staff to ask:
"Would you like to join our VIP list? You'll get [benefit] and it only takes a moment."
Keep it:
- Brief and natural
- Benefit-focused
- No pressure
- Part of checkout flow
Incentive Ideas for Retail
- Percentage off next purchase
- Early access to sales
- Birthday rewards
- Points or credit rewards
- Exclusive member pricing
Quick Sign-Up Process
Optimize for speed:
- Minimal required fields
- Email + name is often enough
- Optional phone number
- Fast form submission
Dual Approach
Offer both options:
- iPad for those who want to type
- QR code for phone sign-up
- Same campaign, two entry points
- Customer chooses preference
Staff Buy-In
Help your team succeed:
- Explain the value of email list
- Track sign-ups by staff
- Consider incentives for team
- Make it easy, not pushy
