Introduction to Open Creative
Open Creative is your self-service AI agentic creative and marketing agency built into OpenLuxe. It provides powerful tools for managing your brand identity and creating marketing materials.
What is Open Creative?
Open Creative combines:
- Brand Management - Organize and maintain brand assets
- AI-Powered Tools - Generate content aligned with your brand
- Multi-Level Support - Personal, team, franchise, and corporate brands
Key Features
Brand Manager:
- Create and manage brands at any organizational level
- Import existing brand guides automatically
- Maintain consistent brand identity
AI Integration:
- Generate on-brand content
- Extract brand data from PDFs
- Maintain brand consistency
Who Can Use Open Creative?
Open Creative supports various business structures:
| Level | Description | Example |
|---|---|---|
| Franchisor | Top-level organization | RE/MAX International |
| Brokerage | Regional franchisee | RE/MAX of Texas |
| Office | Individual location | RE/MAX Dallas Downtown |
| Team | Groups within office | The Smith Team |
| Agent | Individual professionals | John Smith, Realtor |
- Navigate to Open Creative from the sidebar
- Select your industry (e.g., Real Estate)
- Access the Brand Manager
- Set up your brand hierarchy
- Start creating on-brand content
Benefits
Consistency:
- Unified brand across all materials
- Automatic brand application
- Centralized asset management
Efficiency:
- AI-powered content generation
- Quick brand setup from guides
- Streamlined workflows
Flexibility:
- Support for complex organizations
- Multiple brand levels
- Easy brand switching
