Event and Trade Show Setup
Maximize lead capture at conferences, trade shows, and networking events.
Pre-Event Preparation
Create Your Campaign
- Design event-specific campaign
- Mention the event in your messaging
- Offer event-exclusive incentives
- Test thoroughly before the event
Equipment Checklist
- iPad(s) with stands
- Portable chargers/power banks
- Extension cords
- QR code signage
- Backup printed forms (just in case)
Booth Setup
iPad Placement
- Eye-level on counter or stand
- Facing visitors, not booth staff
- Clear call-to-action signage
- Protected from theft
Traffic Flow
- Create clear approach path
- Avoid blocking with other materials
- Position for easy access
- Consider multiple stations for busy events
High-Traffic Strategies
When lines form:
- Use QR codes for overflow
- Have staff assist with iPads
- Quick pitch while they sign up
- Keep line moving
Incentive Ideas
Event-specific offers:
- Entry into prize drawing
- Exclusive event discount
- Free consultation scheduling
- Digital resource download
- Credit rewards
Lead Qualification
Add qualifying questions:
- Budget range
- Timeline to purchase
- Current situation
- Specific interests
Post-Event Actions
Within 24-48 hours:
- Export all leads
- Send personalized follow-ups
- Reference your conversation
- Track in your pipeline
