Running Direct Mail Campaigns
Send your print materials directly to recipients via mail.
What is Direct Mail?
Direct Mail campaigns:
- Print your design
- Mail to contact list
- USPS delivery
- Track results
Starting a Campaign
- Create New Asset
- Select Print
- Choose Direct Mail Campaign
- Continue with workflow
Selecting Contact Lists
Available Lists:
- Your contact lists
- Uploaded lists
- Farm area lists
Selection Screen:
- View list names
- See recipient counts
- Select one or multiple
- Total recipients shown
Address Verification
Automatic Verification:
- Addresses checked
- Invalid flagged
- Suggestions offered
- Deliverability improved
Verification Status:
- Valid addresses
- Needs attention
- Undeliverable
Campaign Configuration
Options:
- Select lists
- Choose product
- Design asset
- Set quantity
Pricing:
- Per-piece cost
- Total recipients
- Campaign total
Campaign Workflow
- Select Lists - Choose recipients
- Select Product - Pick print type
- Design - Create your piece
- Review - Check everything
- Launch - Start campaign
Campaign Tracking
Track Your Campaign:
- Pieces sent
- Delivery status
- Response tracking
- Campaign analytics
Best Practices
Design Tips:
- Clear call to action
- Contact information
- Trackable elements
- Professional look
List Tips:
- Keep lists updated
- Verify addresses
- Segment appropriately
- Remove duplicates
Campaign Types
Prospecting:
- New leads
- Geographic targeting
- Introduction piece
Nurturing:
- Existing contacts
- Stay top of mind
- Regular touchpoints
Announcements:
- New listings
- Just sold
- Events
Tips
- Verify addresses first
- Test with small batch
- Track responses
- Follow up promptly
- Maintain lists
