Custom Subdomains and Domains

Updated October 26, 2026 128 views

Custom Subdomains and Domains

Every property can have its own web address. Use auto-generated subdomains or connect custom domains.

Subdomain Basics

Automatic Generation: Each property gets a subdomain like: 123-main-street.openluxe.co

Custom Subdomain: Request a custom subdomain: luxury-estate.openluxe.co

Subdomain URL Structure

Format: [property-name].[platform].co

Platform Options:

  • openluxe.co (luxury)
  • homespotter.co (mass market)

Custom Domain Setup

Connect Your Domain: Use your own domain for branding.

Example: 123mainstreet.com

Domain Configuration Steps

  1. Go to property settings
  2. Click Custom Domain
  3. Enter your domain name
  4. Configure DNS records
  5. Verify ownership
  6. Activate

DNS Requirements

CNAME Record: Point to OpenLuxe servers.

Verification: TXT record for ownership proof.

SSL: Automatic HTTPS certificate.

URL Priority

System uses best available URL:

  1. Custom domain (if verified)
  2. Subdomain
  3. Slug-based URL

Benefits of Custom Domains

Branding: Your domain, your brand.

Memorability: Easy for buyers to remember.

Professionalism: Shows serious marketing effort.

SEO: Build domain authority.

Best Practices

  1. Use property address in domain
  2. Keep domains short
  3. Avoid special characters
  4. Set up before marketing
  5. Renew annually
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