Choosing the Right Aspect Ratio
Aspect ratio determines your design's shape. Choose based on where you'll use the image.
Available Ratios
Square:
- 1:1 - Instagram posts, profile images
Landscape:
- 4:3 - Standard photos, presentations
- 3:2 - DSLR photos, prints
- 16:9 - YouTube, presentations, TV
- 21:9 - Ultrawide, cinematic
Portrait:
- 3:4 - Pinterest, some prints
- 2:3 - Standard portrait photos
- 9:16 - Instagram Stories, TikTok, Reels
- 4:5 - Instagram portrait posts
Use Case Guide
Social Media:
| Platform | Best Ratio |
|---|---|
| Instagram Feed | 1:1 or 4:5 |
| Instagram Story | 9:16 |
| Instagram Reel | 9:16 |
| Facebook Post | 1:1 or 4:3 |
| Facebook Cover | 16:9 |
| Twitter/X | 16:9 |
| 1:1 or 4:3 | |
| TikTok | 9:16 |
| YouTube Thumbnail | 16:9 |
| 2:3 |
| Use | Best Ratio |
|---|---|
| MLS Listings | 4:3 or 3:2 |
| Property Websites | 16:9 |
| Print Flyers | 4:5 or 3:4 |
| Yard Signs | 3:2 |
| Email Headers | 16:9 or 3:1 |
| Product | Best Ratio |
|---|---|
| 8x10 Print | 4:5 |
| 11x14 Print | ~4:5 |
| 16x20 Print | 4:5 |
| 24x36 Poster | 2:3 |
| Business Card | ~2:1 |
| Brochure | Varies |
During Creation: Select ratio before generating.
After Creation:
- Crop to new ratio
- Regenerate with new ratio
- Use editing tools
Tips
- Plan ahead: Know your platform before creating
- Create variations: Same design, multiple ratios
- Leave space: Account for cropping
- Check guidelines: Platforms update requirements
- Test display: Preview on actual platform
