Build Step: Brand & Design

Updated October 26, 2026 135 views

Build Step: Brand & Design

Create a cohesive visual identity for your property site with logo marks, colors, and typography.

Cover Photo

Upload a secondary photo that appears in brand sections:

  1. Click upload area
  2. Select high-quality image
  3. Image displays in brand sections

Logo Mark Selection

Choose from three categories of logo marks:

Sea: Ocean and nautical-themed icons:

  • Waves and water
  • Shells and marine life
  • Coastal elements

Land: Nature and landscape icons:

  • Trees and mountains
  • Gardens and flora
  • Architectural elements

Patterns: Geometric and abstract designs:

  • Modern patterns
  • Art deco styles
  • Minimalist shapes

Selecting a Mark:

  1. Browse carousel in each category
  2. Click to select your preferred mark
  3. Mark updates in preview

Logo Text

Address Numbers: Display property number in logo.

Logo Title: Main title text (e.g., property name).

Logo Subtitle: Secondary text (e.g., location or tagline).

Color Schemes

Choose from curated color palettes:

Nautical: Blues and coastal tones.

Earth: Browns, greens, and warm tones.

Gray: Sophisticated neutral palette.

Logo Font Pairings

Select typography for the logo:

  • Classic serif combinations
  • Modern sans-serif options
  • Mixed pairings

Site Font Pairings

Choose fonts for site content:

  • Headers and body text
  • Preview shows actual appearance
  • Professional typography options

Site Animations

Toggle smooth scroll animations:

  • Enabled: Elements animate on scroll
  • Disabled: Static display

Best Practices

  1. Match logo mark to property style
  2. Use consistent color scheme
  3. Test fonts for readability
  4. Keep logo text concise
  5. Consider target buyer aesthetic
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