Adsterra Dashboard and Analytics Guide

Your Adsterra dashboard is your command center for tracking performance and optimizing revenue. Here's how to use it effectively.

Dashboard Overview

Main Sections

Statistics Deep Dive

Accessing Statistics

1. Log into your Adsterra account
2. Click Statistics in the left menu
3. Select your date range
4. Apply filters as needed

Key Metrics Explained

### Filtering Your Data

Available Filters:

• Date range (custom or preset)
• Website (individual or all)
• Country (by GEO)
• Ad format (banner, native, etc.)
• Device (desktop, mobile, tablet)

Example Analysis:

Filter: Last 7 days > Mobile > US > Native Ads
Result: See mobile native performance for US traffic

Creating Custom Reports

Step-by-Step

1. Go to Statistics
2. Click Custom Report
3. Select dimensions:
   • Time (day, week, month)
   • Website
   • Ad Unit
   • Country
   • Device
4. Select metrics:
   • Impressions
   • Clicks
   • Revenue
   • CPM
5. Click Generate
6. Export as CSV if needed

Useful Report Templates

Template 1: Weekly Performance

• Dimension: Day
• Metrics: Impressions, Revenue, CPM
• Use: Track weekly trends

Template 2: Geographic Analysis

• Dimension: Country
• Metrics: Revenue, CPM, Impressions
• Use: Identify best-performing regions

Template 3: Format Comparison

• Dimension: Ad Format
• Metrics: Revenue, CTR, CPM
• Use: Optimize ad mix

Website Management

Adding a New Website

1. Click Websites → Add Website
2. Enter domain: yourproperty.openluxe.co
3. Select category: Real Estate
4. Describe your traffic
5. Submit for approval

Monitoring Website Status

## Ad Unit Management

Creating Effective Ad Units

1. Naming Convention

   • Format: [Site]-[Format]-[Placement]
   • Example: MainProperty-Banner-Sidebar

2. Settings to Configure

   • Size
   • Refresh rate
   • Anti-adblock
   • Responsive options

Tracking Ad Unit Performance

Compare ad units to find winners:

Ad Unit A: Sidebar Banner
- Impressions: 10,000
- CPM: $2.50
- Revenue: $25

Ad Unit B: Footer Banner
- Impressions: 8,000
- CPM: $1.80
- Revenue: $14.40

Winner: Ad Unit A (higher CPM)

Payment Tracking

Understanding Payment Dashboard

### Payment Timeline

Day 1-15: Earning Period 1
Day 16-30: Earning Period 2
Day 30: Period 1 payment processed
Day 45: Period 2 payment processed

Advanced Analytics

Identifying Trends

Look for:

• Day-of-week patterns
• Seasonal variations
• Traffic source impact
• Format performance changes

Optimization Decisions

Based on data:

## Dashboard Tips

Daily Checks (2 minutes)

• [ ] Yesterday's revenue
• [ ] Any alerts/notifications
• [ ] Unusual traffic drops

Weekly Analysis (15 minutes)

• [ ] Compare to previous week
• [ ] Check format performance
• [ ] Review geographic data
• [ ] Note top/bottom performers

Monthly Review (30 minutes)

• [ ] Full month comparison
• [ ] Payment reconciliation
• [ ] Strategy adjustments
• [ ] Goal setting

Common Questions

Why do my stats update slowly?

Statistics typically update every 2-4 hours. Real-time data isn't available.

Can I export data?

Yes! Use the CSV export on any report page.

What if numbers seem wrong?

• Check date range
• Verify filters
• Allow time for updates
• Contact support if persistent

Next Steps

Learn how to troubleshoot common issues with your Adsterra setup.